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5 Essential Steps to Start a Freight Forwarding Business in Indonesia
langkah awal memulai bisnis logistik

Indonesia’s logistics industry continues to grow in line with rising domestic and international trade activities. One of the key components in the supply chain is freight forwarding — a service that handles the transportation and delivery of goods from one point to another by sea, land, or air. If you're looking to start a freight forwarding business, here are five essential steps to help you get started:


1. Obtain Legal Documents and Business Permits

The first and most crucial step is securing the necessary business permits and legal documents, which include:

  • Registering your business entity (PT or CV) through the OSS (Online Single Submission) system.
  • Acquiring a Freight Forwarding Business License (SIUJPT) from the Ministry of Transportation.
  • Obtaining a Tax ID Number (NPWP) and other tax-related documents.
  • Getting a Trade Business License (SIUP), if applicable.
  • Joining an industry association such as ALFI (Indonesian Logistics and Forwarder Association), which can add credibility to your business.

Make sure all documentation is complete and in compliance with regulations to avoid future legal complications.


2. Define Your Business Model and Service Network

Freight forwarders can focus on domestic, international, or combined shipping services. You should also decide whether to operate in sea freight, air freight, or multimodal services. In the early stages, it’s important to build a strong network of local and international agents, along with partnerships with customs brokers, land transport providers, and container depots.


3. Establish Strategic Partnerships with Shipping Lines

A key pillar of success in freight forwarding is building strong partnerships with shipping lines. In the Indonesian context, PT SPIL (Salam Pacific Indonesia Lines) is an ideal partner for your business.

Why choose SPIL?

  • Extensive network: SPIL covers a wide range of destinations, from the western to eastern regions of Indonesia — including remote and frontier areas.
  • Technology-driven: With the mySPIL platform, you can manage bookings, track shipments, and handle documents in real-time and entirely online.
  • Excellent customer support: SPIL offers 24/7 customer service, ensuring reliability in your logistics operations.
  • Partnership-oriented: SPIL supports long-term collaboration with local businesses, including new freight forwarders, to build a fully integrated national logistics ecosystem.


By partnering with SPIL, you not only gain access to a robust fleet and shipping network but also benefit from digital system integration and reliable operational support.


4. Implement a Logistics Management and Tracking System

In today’s digital era, a logistics management and tracking system is vital for transparency and efficiency. Invest in a freight forwarding software solution or integrate with platforms like mySPIL that provide tools for booking, tracking, and shipment reporting.

This not only adds value to your customers but also improves internal coordination, particularly in managing documents and inventory.


5. Build a Competent Team and Customer Service Strategy

Assemble a team with solid knowledge of logistics operations and strong communication skills. In this industry, customer service is a major differentiator. Your team should be able to provide accurate information, respond quickly, and understand client needs.

Regular training in export-import procedures, customs regulations, and digital system usage will greatly enhance your team's performance.

Starting a freight forwarding business can be challenging, but with the right steps — from securing legal permits and partnering with SPIL, to leveraging technology and providing excellent service — you can lay a strong foundation to thrive in Indonesia’s logistics sector. Remember, the keys to success are reliability and adaptability in a fast-changing environment.



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