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First Import Experience: Key Lessons Learned
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Starting a business by importing goods from abroad can be both exciting and overwhelming—especially when it's your first time. From understanding customs regulations, finding trustworthy suppliers, to managing delivery to your warehouse in Indonesia, there’s a lot to navigate. But beyond the challenges, the experience brings invaluable lessons, particularly the importance of choosing the right logistics partner.

Lesson #1: Understand the Import Process Thoroughly

One of the first things to learn is how the import process works. This includes preparing documents like the Purchase Order (PO), invoice, packing list, and customs paperwork such as the Import Declaration (PIB) and HS Code classification. Any mismatch in these documents can lead to delays or even rejection of goods by Customs. That’s why it’s crucial to work with a competent forwarder or customs broker.

Lesson #2: Import Costs Are More Than Just Product Prices

Many first-time business owners focus solely on the cost of goods from suppliers without factoring in other expenses—such as international freight, import duties, VAT, handling fees, and domestic delivery costs from the port to their location. These components are essential in determining a sustainable and competitive selling price.

Lesson #3: Reliable Domestic Shipping Is Crucial

Once your goods arrive at the port, the journey isn’t over. Many new businesses face bottlenecks due to delays in domestic delivery from the port to their warehouse. This is where integrated domestic logistics services like those offered by PT SPIL (Salam Pacific Indonesia Lines) become incredibly valuable.

SPIL provides not just port-to-port shipping but also end-to-end solutions from the port to the customer’s warehouse across Indonesia. With the digital tracking system mySPIL, users can monitor shipments in real-time and even arrange for final-mile delivery. This adds significant peace of mind and efficiency—especially for new businesses that need dependable logistics to stay on track.

Lesson #4: Speed and Accuracy Build Your Reputation

Businesses that consistently deliver on their promises—such as timely deliveries and steady stock availability—earn trust and grow faster. A stable and integrated logistics system plays a vital role in building that reputation. SPIL, with its fleet of vessels, trucks, and complete logistics ecosystem, serves as a strategic partner for businesses scaling up from small to medium.

Importing for the first time is no small feat, but with the right preparation and support from a reliable logistics partner like PT SPIL, it can be a strong foundation for business growth. Don’t focus only on product prices—make sure your entire supply chain, from the overseas supplier to your doorstep, runs smoothly. In business, reliability is everything.



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